Tuesday, October 28, 2025

As Employers Face Spike in Healthcare Prices, How Can They Optimize Digital Well being in Profit Design?


With healthcare prices for corporations projected to leap 9% in 2026, the most important improve in additional than a decade, ROI for digital well being options is important. In a current webinar, executives from Solera Well being and Premera Blue Cross mentioned how they’re addressing the ROI challenges of digital well being adoption and profit design for self-insured employers. Solera Well being Chief Technique Officer Ed Liebowitz and Premera Well being Vice President of Product Nathan Johnson exchanged concepts in a strong dialogue moderated by MedCity Information Editor in Chief Arundhati Parmar. 

Sponsored by Solera Well being, the webinar provided solutions on how you can enhance affected person engagement by deciding on the appropriate interventions that resonate with sufferers and enhance outcomes. Synthetic intelligence instruments have the potential to help a extra personalised strategy.  

Liebowitz traced the shortcomings in affected person engagement to inadequate numbers of major care physicians (PCPs) that information the affected person journey. However he famous that digital well being is now at some extent the place it could possibly higher deal with employer healthcare challenges.

“We’re now at an inflection level available in the market the place employers [say] ‘We’d actually like our well being plans to assist us with this as a result of they perceive profit constructions higher than we do.’ And whether or not it’s creating plans with decrease copays for going to digital [appointments] first, going to the appropriate specialist, personalised navigation based mostly on the brand new LLM fashions which might be on the market, I believe expertise has now caught up to a degree that may lead again to personalised navigation and fill the void of these lack of PCPs.”

Johnson provided an instance of how Premera has helped employers scale back healthcare prices amidst a scarcity of physicians via a collaboration with Kinwell Medical Group.

“We’ve got 16 clinics that ship a really concierge-like superior major care expertise, they usually’re seeing value of care returns upwards of 10% when it comes to financial savings towards the remainder of the community,” Johnson mentioned. “So fashions of care matter, degree of engagement issues, creating the area and time for major care to work issues.”

Among the many takeaways for viewers are:

• Clear understanding of what to search for in digital well being distributors

• Insights into how you can quantify ROI and outcomes for management

• Sensible steps to simplify vendor administration and improve worker engagement

• Actionable methods to arrange for 2026 profit planning

To entry a recording of the webinar, Subsequent-Gen Advantages: A New Instrument in Containing Prices, Built-in Digital Networks, please fill out the shape under.

Picture: Yuichiro Chino, Getty Photos

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